Emergency Operations Plan in an Emergency Situation in the Campus Essay

Emergency Operations Plan in an Emergency Situation in the Campus - Essay Example Therefore, there requires an emergency plan that will respond to all the necessary issues that arise at the time of an emergency situation. Weber State University has developed a similar plan to address emergency situations effectively. The Emergency Operations Plan (EOP) aims to address the potential hazards that can give rise to an emergency situation in the campus and to provide a comprehensive implementation plan to cater to these issues. The EOPs scope is wide as it covers the natural disasters, technological hazards and extraordinary situations like criminal events. Therefore, earthquake, mudslide, flood, tornado, weather extremes and fire breakout in the wildland are all possible emergency situations in which EOP will be effective. Likewise, transportation accidents, utility failure, incidents with hazardous materials or chemicals and structural fire are covered under EOP as technological hazards. Similarly, civil disturbances, sabotage between student and staff member, bomb threat and criminal or violent behavior are covered under the extraordinary emergency situations. The Weber State University EOPs will cover the potential emergency situations, provide an effective plan for implementation, develop institutional responsibilities and highlight the mechanism for monitoring and control in emergency situations. The EOPs will be adhered by all the employees and the students of the University, alike. In order to activate the EOPs, the University has assumed several situations and circumstances that will make it easier for all the stakeholders to effectively implement and execute the plan in their best interests.  

Religious Beliefs Essay Example | Topics and Well Written Essays - 1250 words

Religious Beliefs - Essay Example This essay will explore the important lessons drawn from the teachings of these different religions as narrated through writings. Overview Several lessons can be drawn from the practices and religious beliefs of different religions in the world. Some of these religions include Shamanism, Pagan or Upanishads have unique lessons that can be drawn from these religions. One of the common lessons that can be drawn from the different religions is the use of myths to explain or pass on different beliefs. For instance, the Greek and Mesopotamian cultures explain the origin of human life through use of different myths. We witness the myth of the Epic of Gilgamesh, whereby the creation of human life is better explained through the use of the myth. The use of myths is common in several religions since it is used to explain the inexplicable. The Mesopotamian culture has a belief that the creation of human beings was done to free the lesser gods from their oppressive labors. Among the Greek cultu re, we witness the Homeric Hymns which were used in explaining different occurrences between different people. For instance, circumstances such as sibling rivalry is best explained by in the Homeric Hymns through the story of Apollo and Hermes who were brothers competing against each other. The creation and control of the earth is a great learning point that could be used in drawing lessons about mysteries of life. The Kena Upanishad among the Hindus is used in explaining the order of the world. Moreover, it brings out the story on creation among the Hindu society (Parmananda 89). Taoism is another religion that makes use of myths to explain the creation of the world. Tao Te Ching makes use of symbolism in the different myths to reflect the power of the Tao, he elucidates that the origin of all things and how unimaginable is the Tao. This is used in explaining that the origin of all things in the world emanates from a Supreme Being like the Tao. Consequently, in the Upanishads, the origin and the creation of the earth is explained trough use of different myths. Death is explained to Nachiketa by the Seer and this knowledge gets the reader to know more concerning the religion trough the use of myths. The existence of a Supreme Being and the connection between this Supreme Being and human beings is another lesson we learn. From the different religions, we get to know that human beings have always interacted with gods in different circumstances. For instance, the Homeric Hymns elucidates on the relationship that existed between gods such as Zeus and Human beings. Moreover, gods like Demeter lived among human beings and visited many people during her stay on earth. In Taoism, we notice that the relation of God (Tao) and human beings is emphasized through the work of the Tao. When we lean on Tao and its teachings, we get to know that God and people work together to achieve different purposes in life. Taoism teaches obedience since all understanding and power comes from Tao (Tzu 74). The relation between God and human beings is better emphasized in the Kena Upanishad whereby we get to know that we cannot understand ourselves if we do not understand God. The knowledge of the Brahman is important in fostering good relation between God and people. Among the Mesopotamian culture, religion was used in fostering good

Marketing Professional Practice Essay Example for Free

Marketing Professional Practice Essay Executive Summary This report aims to develop some feasible strategies for a non-profit making organization – Care For Your Heart to achieve objectives in certain areas: 1. Enhancing the public awareness of the organization’s profile and service; 2. Reaching the youngsters and working group segments; 3. Gaining more donations for future development; and 4. Strengthening the network with medical doctors or nurses as part of voluntary work. These objectives can be carried out by the three main recommended strategies, include rebranding, sponsorship campaigns, and volunteer programs. Before launching other programs, rebranding is recommended to refine the image of Care For Your Heart by designing a new logo and name, which is more professional and appealing to the target market. The rebranding is also related to the strategies for achieving the organization’s new direction. The sponsorship campaigns aim at attracting companies for sponsorship, enhancing public awareness, and attract donations. The prospective sponsors include Nestle, Hung Fuk Tong, Watson, and HKHC. The respective strategies are Nestle milk powder lid design, Turn in Your Can; Hung Fuk Tong Care For Your Heart soup series; Watson Heart Caring Bottle Label Competition and launch of water bottle, carboy bottle design and poster distribution at offices; Cardiac Health Care Bus, Health Care Charity Fund, professional health talks, and Charity Health Check Day. Furthermore, volunteers for current and future events and campaigns are sourced from IVE, medical colleges, doctors, and HKHC. These strategies provide substantial benefits to Care For Your Heart. By successfully striving sponsorship and donations, Care For Your Heart can enhance its visibility, awareness and credibility via appearance of logo on sponsor’s products and websites. Donation is easier to attract when the organization is more credible, and more funds can be used to offer more activities for its members and the public. The campaigns and volunteer programs allow the organization to reach its young and business target markets when products and events are exposed at heavy traffic spots and offices. The sponsorship programs will last for two years, and the volunteer program is on a continuous basis, which the details are shown in the timeline in the later part of this report. And the estimated budget is set. Background of Organization Care For Your Heart is a registered non-profit charitable organization formed by a group of cardiac patients together with their families since 1995. Its services mainly target cardiac patients and their families. In 1998, Care For Your Heart set up the first cardiac mutual help and resource center, and is committed to patients and the public health (Organization Introduction 2010). Up until 2011, Care For Your Heart has more than 2600 members, and over 180 volunteers (Number of Members 2010). Members mostly age around 51 to 80 (Age of Members 2010), and geographically concentrated in Hong Kong Island (Residence of Members 2010). The sources of funds is attracted from multiple channels; include donations, Community Chest, Social Welfare Department and other activities (Sources of Funds 2010). Logo of the Organization The flower-liked logo represents that the organization is concerned about heart related issues. Vision and mission of Organization Care For Your Heart aims to encourage mutual support spirit among cardiac patients and family support, so that the patients can positively face their illness (Organization Introduction 2010). It strives to enhance cardiac patients knowledge towards cardiac diseases, boost recovery, and prevent the opportunity of relapse; to act as a bridge between patients and medical institutions in order to provide all-round services; gather patients, protect and strive for rights and welfares; promoting social knowledge about cardiac disease, prevention, caring and accepting cardiac patients and enhance public awareness towards heart healthiness (Organization Introduction 2010). Care For Your Heart aims to increase the number of members; encourage members nd others to volunteer in charitable events and supporting activities; to attract more stable funding, such as monthly donation; to enhance awareness and educate public about the increasing trend of youngsters suffering from coronary heart disease; to motivate general public changing their lifestyle to improve health; to attract business groups’ awareness about cardiac disease; to establish a stronger network with doctors for f acilitating volunteer work, and other events and activities. (Future Prospect 2010). . Introduction The chairman of Care For Your Heart has illustrated the current issues faced by the organization and proposed several questions. This report is to develop feasible strategies for the organization to overcome its situation and further development in certain area. 1. Develop relevant strategies in order to enhance the public awareness of the organisation’s profile and service; 2. Attract more younger and working groups to join the organization; 3. Gain more donations for further development and 4. Strengthen a network of medical doctors or nurses as part of voluntary work. 2. Target Market 3. 1. Target Group The target market is defined by Care For Your Heart, basing on its current situation and problem. Based on research, heart disease has a rejuvenating trend and threatening working group aged 20 years old or above. These groups are targeted as they are constantly under high pressure and heavy workload. Business class with quick life rhythm typically lack of resting time. In addition, they always overlook the importance of keeping their heart healthy. 3. 2. Medical Doctor Another target group is the medical doctors. Medical doctors play an important role for these kinds of organization because of their professional medical knowledge. Other than that, Care For Your Heart inviting medical doctors for volunteering can expand their network in medical field and increase its credibility to the public . 3. 3. Partnership The following are some suggested partners for Care For Your Heart to cooperate with: * Nestle Hung Fook Tong * Watson * Hong Kong Health Check Medical Diagnostic Group Limited Details will be illustrated in the following part of the report. 3. 4. Other Stakeholder Stakeholders| Details| Donors| * Existing donors (Social Welfare Department, The Community Chest, Food and Health Bureau) * Potential donors at all ages in global * It is important for a non-profit organization to have positive and enough reputation, which will influence donation. Policy from donation also affect the operation of the organization| University| * Helps to disseminate cardiac information * Helps to enhance the awareness of the organisation * Eg: Hong Kong College of Technology, The Chinese University of Hong Kong etc| Hospital| * Reach more cardiac patients * Helps to enhance the reputation of the organisation| General Public| * Opinions leaders who can influence the peers * cardiac patients and families| Media| * Global newspapers and magazines * TV stations, radio stations, newspapers and magazines publishers, leaflets, seminar| Potential Investors| * Corporations or individuals that are interested to invest in â€Å"Care For Your Heart† (Children’s Heart Foundation and The Hong Kong Tuberculosis, Chest and Heart Diseases Association: can enhance the awareness of â€Å"Care For Your Heart† and donation| 3. Campaign Strategy 3. 1. Rebranding As brand is a valuable asset, it allows organization to communicate a clear set of v alues toward its stakeholders. Non-profit organization is a kind of concept-brand which is associated with an abstract concept, such as cancer awareness, environmentalism or cardiac disease (Daly and Moloney 2004, 30). The current logo of Care For Your Heart is too old-fashion and poorly deliver the meaning about cardiac care issues. To best meet the target group, suggestion is given for the organization to redesign its logo and name. Rebranding  is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a new position in the mind of stakeholders (Daly and Moloney 2004, 30). The change in the name and logo of the organization may enhance public awareness and reputation. Furthermore, the newly established brand elements can also better related to the current situation that the organization is facing (Muzellec and Lambkin 2008, 284). The new logo and name designed for the organization aims to better suit the target group, and will be illustrate in the following: 3. 1. 1 New logo: The new logo echoes with the name â€Å"Care For Your Heart†, containing a hand showing a gesture of holding a heart. Hand represents human; gesture represents caring; heart represent cardiac and compassion. The new logo is simple, more eye-catching, and the meaning is more obvious at a glance than the old version, thus the target market can easily understand the role of Care For Your Heart. Furthermore, the logo shows the commitment of Care For Your Heart to embark on a new direction and coordinate with our proposed strategies. 3. 1. 2 New name: Care For Your Heart can rename its Chinese name from to. The new name provides formality, thus projecting a more professional image. Moreover, it can better represent the mission of Care For Your Heart, which is to gather cardiac patients for mutual help and enhance public’s concern of cardiac disease. 3. 2. Seek For Partnership To achieve the goals proposed by the client, it is necessary for the organization to engage some partnership in order to support its daily operation and further activities. There are four potential companies for partnering with Care For Your Heart to enhance awareness, funding supply and voluntary work, including: Nestle, Hung Fong Tong, Watson and Hong Kong Health Check Medical Diagnostic Group Limited. These potential partners have similar vision and mission within Care For Your Heart in terms of concerning the health of people. The cooperation between â€Å"for profit† business and non-profit organization is called cause-related marketing (CRM), which both parties are involved to create mutual benefits. â€Å"For profit† business implemented CRM to build brands, revitalize corporate, carrying out corporate social responsibilities, and make community involvement visible (Papasolomou, and Kitchen 2011, 63). Non-profit organization can be benefited due to the contributions from the â€Å"for profit† business in order to meet its needs and objectives. CRM is proved to be an important marketing tool which demonstrates a firm’s commitment in addressing a social issue (Papasolomou, and Kitchen 2011, 63). The following are the strategies proposed to cooperate with the partners. 3. 3. 1. Nestle Carnation Omega High Calcium Milk Powder Reason for partnership with Nestle Nestle is a well-known nutrition, health and wellness company which founded in Switzerland in 1866. The company’s mission is â€Å"Good Food, Good Life†, which is to provide great tasting, nutritionally superior food and beverage, and great services to consumers around the world (Nestle 2011). Creating shared value is a fundamental part of Nestles way of doing business to create long-term value for shareholders and society, which is beyond compliance and sustainability (Creating Shared Value 2011). One of its products, the Carnation Omega High Calcium Milk Powder is chosen as a health product for the World Heart Day in 2010 and 2011. This low-fat milk power can strengthen the heart and reduces cardiac related diseases. The ingredients and functions of this mike powder are the followings (Milk Powder 2008). i. Omega 3 and 6 fatty acid: Regulate body’s cholesterol level and benefit to the cardiovascular system. ii. Low-fat: Reduce fat absorption which benefit to the heart. iii. High in calcium: Benefit to the bones and prevent osteoporosis. iv. Vitamin A, B and E: Assist in metabolism and health function. This milk powder was sold in different channels as well as supermarket and drugstore in Hong Kong, such as PARKnSHOP, Welcome and Watson. Each of them operates more than 200 stores and has different customer segments. It is believed that Care For Your Heart can gain benefits through enhanced awareness, and obtaining stable and long-term based donation. Proposed Strategy I. Cardiac information inside the lid, and logo on the package. Cardiac information as well as â€Å"7 ways to protect your heart†, â€Å"Make your heart healthier†, etc. is suggested to print on the internal side of the lid. Every time when consumer opens the lid, they can read the information provided by Care For Your Heart. A colorful background can be used in order to attract their attention and increase the visibility of such information. Moreover, the logo of the organization is also printed on the package of the milk powder to gain awareness (Refer to Appendix 1 and 2). The followings are the suggested cardiac information. 7 ways to protect your heart: * Maintain appropriate cholesterol level by having low-fat diet * Maintain appropriate weight and balanced diets. * Eat 2 fruits every day * At least 30 minutes aerobic exercise per day * No smoking and alcohol * Remain a cheerful mood * Regular Body check II. â€Å"Turn in Your cans† Yoplait Yogurt, a France originated brand founded in 1964, had launched a campaign called â€Å"Save Lids to Save Lives† for 10 years. The main concept of this campaign was to raise money for charity organization and activities, such as Susan G. Komen Breast Cancer Foundation,  Race for the Cure, etc. Every lid that the customer reserved, Yoplait will donate US$0. 1 after they registered the code number on the lid online (Save Lids to Save Lives 2011). A loyalty program called â€Å"Turn in Your Cans† is proposed to achieve long-term relationship among three parties: the customer, Care For Your Heart, and Nestle. When customer finished one can of milk powder, they could turn in the can to a supermarket or drugstore, then Nestle could collect those cans for recycling. A stamp would be awarded per one returned can. When customer collected 3, 5 and 10 stamps, they can enjoy discount of 10%, 30% and 50% respectively for the next purchase. This campaign could increase customers’ loyalty towards this milk powder, and attract purchases from new customers. As a result, Nestle can gain an increase in sales, and Care For Your Heart can receive donations. III. 5% donation from the total sales of the milk powder To obtain long-term donation, Care For Your Heart could receive 5% of total sales from this milk powder. The milk powder is selling at the price around HKD$104. 6, which means Care For Your Heart can receive approximately HKD$5 from each can of milk powder sold. 3. 3. 2. Hung Fook Tong Reason for partnership with Hung Fook Tong Hung Fook Tong is the biggest herbal tea group in Hong Kong founded in 1980s. With more than 700 staff members, and over 100 stores among Hong Kong (Milestone 2011), it is persistent in using genuine ingredients with no added preservatives in the product. Producing and developing quality products are the philosophy of â€Å"making naturally† (Mission 2011). In 2011, Hung Fook Tong acquired the prime awards for corporate social responsibility 2011 from Prime magazine (Company news 2011), which shows that Hung Fook Tong continuously strive to fulfill corporate social responsibility. Hung Fook Tong has introduced a series of Chinese soup and individually packed soup into the market under its brand name. Those series of soup is nourishing, which helps to maintain good body condition and is good for health. As individually packed soup could reduce the time of making soup at home, it is typically popular among working class. Thus Hung Fook Tong is another suggested source to cooperate with for gaining long-term donation and enhancing public awareness. Proposed Strategy I. â€Å"Care For Your Heart† soup series There are several soup recipes shared by some Chinese medical doctors on Care For Your Heart website. Those soups are beneficial to the heart and can prevent heart attack. Care For Your Heart could cooperate with Hung Fook Tong to introduce these series of soup or invest in new soups for the target market. Such as: * Mushroom  soup with bamboo fungus and  lotus root. * Black hen soup with lily and cloud ear fungus. * Black hen soup with chestnut. These series of soup can sold at a cheaper price HKD$40 for increasing sales volume, which others series are sold at HKD$48 and HKD$63. II. Logo on the package front and cardiac information at the package back The logo of Care For Your Heart is suggested to put on the front side of the individually packaged soup, and some cardiac information at the back. This increases the visibility of the organization, as well as disseminating cardiac information when customer turns the package to look at the ingredient list of the soup. During the selection process, consumers make decisions base on the soup’s functions, thus the â€Å"Care For Your Heart series† can impress those that concern about heart health, and attract those customers that are previously not aware of the heart health series. The logo of Care For your Heart can also be placed on the menu to increase visibility (Refer to Appendix 3 and 4). III. 5 % donation from the total sales of â€Å"Care For Your Heart† series Care For Your Heart could receive 5% total sales of individually packed soup in order to obtain long-term donation. Each individually packed soup is sold at the price around HKD$40, which means Care For Your Heart can received approximate HKD$2 from each sold of the soup. IV. Coupon Hung Fook Tong can also sponsor 500 packs of coupons, which contains 10 pieces within one pack with a total value of HKD$398, to Care For Your Heart for voluntary reward purpose. 3. 3. 3. Watson Reason for partnership with Watson Firstly, Watsons Water under A. S. Watson Group is currently a wholly owned subsidiary of the Hutchison Whampoa Limited, and is a world-renowned brand for supplying purest quality water. Moreover, the A. S. Watson Group has obtained a number of awards, such as â€Å"Asia’s Best Brand Award – for excellence in Branding and Marketing† in 2010 and 2011, â€Å"Caring Company† by the Hong Kong Council of Social Services from 2002 to 2011, and â€Å"Top Ten Brand names Award† by Chinese Manufacturer’ Association of Hong Kong in 2003 (Our Achievements 2011). Furthermore, A. S. Watson Group is positive related to healthiness, as it owns the Watsons Athletic Club which is committed in sponsoring and supporting local athletic events. This healthy association links with Care For Your Heart’s mission to improve public’s health issues. Secondly, the A. S. Watson Group is committed in performing corporate social responsibilities, and view CSR as opportunities. From A. S. Watson official website: â€Å"We encourage our business unites to develop programmes with organizations that are relevant to local community needs, and we support our employees’ effort in getting involved and contributing to society (Lai 2011). † This provides a favorable circumstance for Care For Your Heart to persuade Watson’s participation. Thirdly, Watsons Water has wide distribution channels, from street stores to big chained supermarkets. With the various availability of channels, it allows Care For Your Heart to increase exposure to the public and enhance the recognition of the company name. Proposed Strategy There are 3 main activities in this campaign: including Watsons bottled water label design competition, donation from the designed bottle, and cardiac slogan labels on Watsons Water carboy series and posters distributed to offices I. Watsons bottled water label design competition The first stage of this campaign starts with organizing a Watsons bottled water (both distilled and mineral water) label competition hosts by Watson and cooperates by Care For Your Heart. The theme of this competition is called â€Å" † â€Å"Watsons Heart Caring Bottle Design Competition†, which encourage a submission of bottle label design aiming at enhancing public’s awareness towards cardiac disease. The competition will open for one to two months and targets youngsters age 15 to 25, whom are interested in drawing or design, and would seek for self-esteem through competition. The opening of this competition will be announced via newspapers (both paid and free), Watsons Water’s official website, and Facebook page. For motivation, awards will be given to the top three winners. The tentative prizes include: Champion: HK$5000 with certificate First runner up: HK$3000 with certificate Second runner up: HK$1500 with certificate All participants will also obtain a certificate as encouragement. After collecting all designs, both Watson and Care For Your Heart will have representatives appraising the designs and select the winners. A press conference will be held for the announcement and award ceremony of the top three winners. And their work will be launched on the bottle, which will be further discussed below. II. Launch of the specially designed bottle for donation to Care For Your Heart After the end of competition, the second stage of the campaign is the launch of this specially designed Watsons Water. The top three winners’ designs will be launched for 280ML to 800ML bottled water, both distilled and mineral. The distribution channels include all major types of supermarkets (Welcome, Parkn’ Shop, City’super etc. ), convenient stores (7-11, Circle K etc. ). The preparation for the label design will be around one month, and the tentative distribution period is set to be 2 to 4 months. Care For Your Heart can negotiate the percentage of total sales for donation with Watson. The recommended percentage is 5 to 15%. Furthermore, the label will contain information about the donation. For example: â€Å"Every bottle of water you purchase, Watson will donate $1 for Care For Your Heart on cardiac disease funding. † III. Cardiac info/ slogan on the Watson’s water carboy series in offices and posters distribution The third stage of the campaign is the launch of promotional label on Watsons Water carboy together with the distribution of posters to offices. The objectives of this event are to create opportunity for Care For Your Heart to reach the business sectors and to increase their awareness towards cardiac disease and provide some tips on prevention. This campaign will last for one to one and a half year. i. Poster Posters will be distributed together with the water bottles, and encourages offices to post it in the pantry or places near the water dispenser. The poster will contain some brief tips on preventing the formation of cardiac disease due to stress and imbalanced lifestyle. The information on the poster is the same as the information on the lids of the Nestle milk powder (Refer to Appendix 5). ii. Label A label is designed for 4. 5L, 12L and 18L bottles which fit most types of water dispenser, containing Care For Your Heart’s logo, slogans about heart protection. Appendix 6 shows an example of the label design. IV. 5% donation from the sales of designed Watsons Water bottle Watsons bottle water sold at the price HKD$6. 5, which Care For Your Heart can receive an approximate donation of HKD$0. 3 per bottle of the water sold. 3. 3. 4. Hong Kong Health Check ; Medical Diagnostic Group Limited (HKHC) Reason for partnership with HKHC Hong Kong Health Check ; Medical Diagnostic Group Limited (HKHC) is a company providing a variety of body check service to the community and has developed 15 health checking center in Hong Kong. The mission of the company is to provide  excellent  and  high standards of  imaging and  diagnostic services in order to improve  community  health under the concept of  preventive medicine. (About Us, 2011) It is chosen to work with Care For Your Heart as the two organizations are sharing similar missions of improving community health and health care awareness. Proposed Strategy I. Cardiac Health Care Bus The main functions of the Cardiac Health Care Bus are to provide free basic heart disease related health checks, for example, blood pressure, blood sugar, cholesterol; and educate public about heart disease preventions. If patients are diagnosed to have a possibility of getting cardiac disease, they will be refered to HKHC for a comprehensive health check. A medical professional and two volunteers from Care For Your Heart will be on duty in the bus. There will be 6 buses available, 3 for New Territories, 2 for Kowloon and 1 for Hong Kong Island. The buses will serve everyday in two spots with two time periods, from 11a. m. to 3p. m, and 4p. m. to 8p. m. , which can serve around 50 to 70 people every day. This idea is feasible as it has been successfully adopted by other organizations, such as the Pok Oi Hospital. II. Health Care Charity Fund (HCCF) HCCF is a working partner of HKHC, who aims to implant the concept of Health we care you care to the community through educational and medical healthcare service (Vision and Mission. 2011). Its missions are to help the needy of the community by offering free health check services and organizing professional health talks; to increase the healthcare awareness of the community by promoting the concept of preventive healthcare through comprehensive periodic health check at the highest standard; and to serve the community through supporting volunteering services which organized by non-profit making organizations or collaborated with local communities (Vision and Mission. 2011). The nature of this organization fits with Care For Your Heart’s vision as both organizations achieve their missions by organizing talks, fund raising and voluntary work. Two programs are designed for corporation of CFYH and HCCF. i. Professional Health Talks Health talks will operate once each year at each community center in 18 districts by Care For Your Heart. The talks emphasize on heart care related topics, such as prevention, types of heart disease etc. Professional speakers are the volunteers from HKHC and talks are sponsored by HCCF. Each talk is opened for 100 to 200 audiences (depends on the population of the district) and is free of charge. The target of this campaign is to reach citizens in 18 districts within one year and four months for 6 districts. For the first four months, talks will operate in North, Tai Po, Sha Tin, Tsuen Wan, Tuen Mun and Yeun Long; the next four months will operate in Kwai Tsing, Kowloon City Kwun Tong, Sham Shui Po, Wong Tai Sin and Yau Tsim Mong; and the last four months will operate in Island, Sai Kung, Central and Western, Eastern, Southern and Wan Chai. ii. Charity Health Check Day The date of Charity Health Check Day is set on the World Heart Day in every year. 5 to 10% of body checks income from HKHC will donate to Care For Your Heart through HCCF. HCCF used this format previously with HKHC and the Senior Citizen Home Safety Association (SCHSA) on mother’s and father’s day in 2011. Part of the body check income on that day was donated to HCCF, and the donations are used to provide personal emergency link for the elderly people (Tuesday Charity Health Check Day, 2011. ). 3. 3. Potential benefits receive by Care For Your Heart By the partnership with the above sponsors, Care For Your Heart can be benefited in various ways. I. Enhance awareness Firstly, as concerned by Care For Your Heart, it is currently facing low recognition by the public. To reverse this situation, its visibility, awareness and credibility can be increased by having Care For Your Heart’s name and logo appearing on sponsor’s events, and product packaging, which the product is well-recognized, easily found and consumed. Care For Your Heart can also leverage Nestle, Hung Fook Tong, Watson and HKHC’s goodwill on being healthy. Moreover, those sponsors enhance Care For Your Heart’s publicity by placing the organization name as the beneficiary organization at the end of the TV commercial. II. Reach the target segments Those proposed strategies allow Care For Your Hear to reach its desired target segments – the youngsters and businesses. Different channels were used for the distribution of the product by Nestle and Hung Fook Tong, such as supermarket, drugstore and MTR shop as well, which helps in increase exposure and visibility of its name and logo to different segment. Moreover, the Watson bottle water competition provides an opportunity for youngsters to demonstrate their stills in art, and act as a channel to educate them about cardiac diseases through participation. On the other hand, labels on carboy bottles and posters in office pantry can be an attention getting tool. By placing these at prominent spot, it can firstly get their attention. When they are continuously exposed to the information, they will be able to remember and recall the message. Furthermore, if the Cardiac Health Care Bus is successfully introduced, the mobility of those buses can further help Care For Your Heart in reaching more people in Hong Kong. III. Donation Donations can be gained through the sales of each product and the money can be used for funding daily operations or future activities. Furthermore, if the sponsors are willing to renew the contracts with Care For Your Heart, it will be able to obtain donations in a long-term basis. 3. 4. Potential benefits receive by sponsors I. Perform Corporate Social Responsibility The main benefit that Nestle, Hung Fook Tong, Watson and HKHC could gain is to accomplish its role in performing corporate social responsibility. Each company is committed to invest on creating shared value for society, as well as social welfare, environmental protection and other aspects regarding to the global compact. Companies could achieve its goals when cooperating with Care For Your Heart. II. Improved brand image Furthermore, the ultimate objective of performing CSR is to improve consumers’ perception towards the brand, which is being a contributor to the society thus enhancing goodwill. III. Boost Sales Each sponsor can boost its sales or expands market share due to its contribution to the society. Customers are more likely to choose a product when they realize that they can engaging in the contribution process (Stanalan, Lwin, and Murphy 2011, 51). IV. Benefits distributed by Care For Your Heart Care For Your Heart will provide the following benefits to all sponsors: * Have a one page free advertisement in the organisation magazine and annual report. Brief profile of the sponsors and the detail of ongoing campaigns on Care For You Heart website * Acknowledge the name and logo at the bottom of Care For Your Heart official website with hyperlinks to sponsors’ homepages * Acknowledge the name and logo on all promotion materials including newsletters, organisation magazines, broch ure covers or free gift bags etc. * Acknowledge the name and logo of sponsors on volunteers’ shirts * Provide at least one banner during any events * Announcement of sponsorships in all events or public speech * Guaranteed to be the only sponsor in the same category of industry * Allow to display company’s materials or products on the table for any events 3. 5. Volunteers’ recruitment The recruitment of volunteers for Care For Your Heart targets three groups: students from IVE, trainees of medical colleges, retired doctors, and the Hong Kong Health Check ; Medical Diagnostic Group. The details of the recruitment program are the followings. IVE On recruiting volunteers for Care For Your Heart, firstly, a non-academic volunteer program can be opened for the Hong Kong Institute of Vocational Education students majoring in Applied Nutritional Science, Pharmaceutical, Medical and Health Care, or Social services. Students are encouraged to apply the campaign throughout their study. This volunteer campaign requires students to participate in volunteer work for Care For Your Heart once in two weeks for four to six hours. The working time will be recorded and accumulated until they graduate or withdraw from the program. A quota on working time is set for students as a goal, for example, participating volunteer work for 72 hours in half a year. Students who have achieved the goal of this program will be rewarded with a non-academic award by Care For Your Heart, which is beneficial to their future career. Medical colleges’ trainees Secondly, trainees in medical colleges of the University of Hong Kong and the Chinese University of Hong Kong are a considerable group for voluntary works. They obtain the required health care knowledge and elementary first aid skills. Moreover, this voluntary program can be included as part of the intern training. Similar with the program for IVE, a certificate will be given to participants as a reward, which helps their future career. Moreover, participants can enrich their practical experience before they enter the society. Medical professional Thirdly, doctors are another great source to attract as volunteers. They obtain the expertise in the cardiac field thus able to provide professional consultation for patients. Care For Your Heart can target this group by inviting those doctors that are seeking self-actualization, and appeal to them through mental motivation. For example, suggesting them to offer one or two days of voluntary consultation. By acquiring a sufficient number of voluntary doctors, members of Care For Your Heart can be benefited as it has more human resources to organize thorough functions and events for its members and the public, thus achieving the goals of increasing public awareness towards cardiac disease. Moreover, doctors can enhance their reputation and image by showing their sincerity in contributing to the society. Hong Kong Health Check ; Medical Diagnostic Group Lastly, referring to the event of the Cardiac Health Care Bus campaign, doctors from the Hong Kong Health Check ; Medical Diagnostic Group will volunteer for conducting simple tests and explain the health report to patients. Moreover, regarding this event, additional helpers are needed for showing information and assisting the doctor. These helpers can be chosen from IVE and medical college volunteers mentioned above. 3. 6. 5. Motivations to volunteers Besides, by analyzing their profile, Care For Your Heart can obtain data on the number of medical professionals and young volunteers the organization has attracted . ii. Amount of Donation Two sources of donations are needed to be evaluated: the public and partnership programs. By measuring the amount of donation from public and sponsoring partners, it can reflect Care For Your Heart’s reputation and credibility in public’s mindset. It can also show the benefits gain by both parties when the campaigns are launched (increased sales, product awareness and reputation). iii. Awareness Public opinion research will be conducted 3 times after 4, 12 and 24 months. The survey aims to collect data including: awareness and image of the organization; frequency and amount of donation; and awareness of activities and partnership program. The result will demonstrate whether the new strategies and rebranding are successful in enhancing the public awareness, especially within the working class. Regulate evaluation acts as a monitory function and can state the weaknesses of each program. Therefore, the organization can reinforce certain areas in order to achieve the ultimate goals. 6. Conclusion To conclude, Care For Your Heart could reach its target groups and deliver cardiac related information to the public by adopting the strategies mentioned above. Rebranding and those cooperative strategies can meet its goals effectively and efficiently. By performing cause-related marketing, all participating parties will receive benefits from the campaigns, as well as enhancing public awareness and improving brand image. The sales volume of the newly introduced products and the current product will also be increased, due to the change of customers’ perception towards the brand. The corporate partners will provide funding supply from the donations gained from product sales, and hence increase the cash flow of Care For Your Heart. Moreover, the reputation of Care For Your Heart will also be enhanced by the well-known partners. http://www. pokoi. org. hk/tc/services_cmedical. aspx http://www. hungfooktong. com/news/n017/index. html http://www.nestle.com/ http://www.aswatson.com/our-customers/ http://www.hungfooktong.com/tc/ http://www.yoplait.com http://www.hkhealthcheck.com/corp/tc/ http://www.hungfooktong.com/overseas_about.php http://www.aswatson.com/innovation/ http://www.hccf.org.hk/en/about_us.htm ;

Ethical concerns of the little albert study

Ethical concerns of the little albert study 1. The first major ethical concern we encountered in this exam period was that of Watson and his Little Albert study. The modern code of ethics denounces evoking fear responses from human participants, unless the participant has been made aware of and consented beforehand. As an infant, Albert was obviously unable to give consent and also unable to realize that what he was taking part in was controlled research. Scaring a child to the point where he is visibly terrified and crying seems unequivocally immoral. I take more issue with the fact that Watson didnt remove the fear in Albert by de-conditioning him, even though he had time to allow for it. The impact of the study might justify ethical wrongs it committed. It is one of the most influential studies on phobias of all time, paving the way for counterconditioning (Cover Jones) and other therapies that have allowed millions of people to overcome incapacitating fears and emotional issues. Another case briefly covered this exam period was the study done by Schreiner and Kling on Kluver-Bocy Syndrome. The syndrome is a behavioral disorder that typically occurs as a result of damage or malfunction of the amygdale. In carrying out their research, Schreiner and Kling removed the amygdale of cats and monkeys (Squire 201). This research led to a greater understanding of the brain and the importance of the amygdale, but obviously came at a cost to the animals involved in the testing. Modern research by Rusiko Bourtchouladze has shown the syndrome to hinder the ability to understand feelings and emotions. He describes how they lose their desire to compete or cooperate and an inability to detect sadness, disgust, fear or rage (Bourtchouladze 83). This is in addition to highly unusual sexual practices and various memory and recognition problems. The research was illuminating, but in retrospect, leaving an animal with a disorder in the process seems unethical and avoidable. The last psychologist Ill highlight is Harry Harlow, one of the most ethically controversial figures of modern psychology. The knowledge he attempted to gain from his research was noble; understanding the caretaker-child relationship and how this relationship leads to certain behaviors and abnormalities in the childs maturation. The execution, however, is highly unethical by todays standards. Many of the monkeys Harlow experimented on were severely traumatized by their time in the research lab. Harlow employed devices such as his rape rack to artificially inseminate monkeys and also a pit of despair to produce isolation and depression. In addition, he purposefully tried to evoke fear responses in the animals and admitted to physically abusing some of the subjects. It really doesnt come as a surprise that many of the subjects of his studies were left permanently psychotic upon the completion of the research. As ethically deplorable as Harlows studies may seem today, the impact of his studies do seem to justify their moral impropriety. The influence and impact of Harlows studies are high; they helped improve and educate society about parenting. Many of those from my fathers generation grew up with limited intimacy and affection from their parents. My dad told me that his father rarely showed any sort of physical affection towards him, never once hugging him or telling him that he loved him. The work of Harlow helped illuminate just how important contact comfort and affection is in the relationship between a child and its caregivers. This principle has also helped positively shape the methods used in dealing with children that have been abused and children in orphanages. Furthermore, some study had to be the one that led to a major push in ethical reform of psychological research. Harlows highly unethical treatment of his rhesus monkeys was a major factor in the animal advocacy movement an d also in the creation of the American Psychological Associations code of ethics. Harlow was wrong, but the publicity and attention he brought to his studies had the side effect of revealing some of the improper and unethical practices that had been occurring within psychological research. Bourtchouladze, Rusiko. Memories are made of this: how memory works in humans and animals. New York: Columbia University Press, 2002. Print. Squire, Larry R.. The history of neuroscience in autobiography . Washington D.C.: Society for Neuroscience, 1996. Print. 2. In contrast to the dominant thinking of the time, John Watsons behaviorism relied only on observable behav ­ior for its information. His Psychology as the Behaviorist Views It is now known as the behaviorist manifesto and is one of the most influential documents in the formation of behaviorism. The prevailing school of thought in psychology at the time relied heavily on introspection, but Watson did not believe introspection to be objective enough to be measured and accurately portrayed as science. In hoping to increase this objectivity, he took the focus away from enigmatic mental processes and placed it on empiricist principles that sought to predict and control actions. Emotions to him werent understandable through introspection but rather as a response to a stimuli. One of his major pieces of research was his study of Little Albert. Albert, an infant, was exposed to a white rat which he showed no visible fear towards. Watson then began accompanying the presentation of the ra t with a loud noise. Eventually Albert was conditioned to associate the two; even when the noise was discontinued, Albert kept his fear response when presented with the rat. This study verified to Watson that conditioned reflexes could be used to explain behavior and that psychological research should be rooted in observable stimuli and responses to these stimuli. Skinner was a proponent of a school of behaviorism called radical behaviorism. In many ways, his behaviorism, which focuses on operant conditioning, has supplanted the behaviorism of Watson. Skinner was focused on behavior as a function of schedules under which rewards are attained. Rather than the reflex focused theory of Watson, Skinner incorporated more the role of consequences in behavior and conditioning. Many human and animal actions cant simply be explained as reflexes. Writing this paper, for example, is not a reflex and the stimuli that govern it do not precede it. Rather, it is influenced by what follows it, its consequences, such as a good grade and the outcome of a good grade. Of interest to Skinner in understanding behavior are the types of reinforcement we get from our actions. Positive results from a behavior will typically increase that behavior and negative results will decrease it. One of Skinners famous studies was that of superstition in the pigeon. Placing pigeon s in a box that would release food at regular intervals, Skinner found that the pigeons associated the release of the food with whatever coincidental action they had performed as it was delivered. The pigeons would then repeat this action, believing it to have an effect on the releasing of the food. This study helped continue to cement Skinners belief in and support for operant conditioning. Tolman rejected Watsons reflex based form of behaviorism. He felt that mental processes could be objective and measurable in the same way physical ones were, broadening behaviorism to incorporate the psychological concepts of purpose and cognition. To Tolman, learning does not have to manifest itself in performance, nor is reinforcement needed to connect stimuli. For Tolman, reinforcement is not the essential aspect of learning that Skinner claims it to be. Rather, we can learn things latently and then use them in a flexible manner that may not necessarily be immediate. He used studies involving rats and various mazes to demonstrate that we can learn even when rewards are not present. Rather than a rigid model based in automatic responses, Tolman saw us as creating tentative, cognitive maps that indicate to us routes, paths and relationships that are relevant to goal orientation. His theory of goal-directed behavior focuses on an organisms behavior, what it is attempting to accomplis h with the behavior and where it is going. Tolman also took Skinners idea of a third variable (a variable other than stimuli and response) and tweaked it to suit his own form of behaviorism. Rather than something external in the environment as Skinner posited, Tolmans intervening variable was something mental occurring within the person or animal, such as hunger, motivation, intelligence, or intention. A June 2002 survey by the Review of General Psychology chose Skinner as the most influential psychologist of the 20th century and I agree. He is often credited with the change in terminology for renaming academic psychology departments behaviorism departments during the 1950s. His work is highly influential in academia, psychological treatment and therapy, and the understanding of learning, education, communication, and human behavior. 3. The person in psychology that we have covered in class that has resonated most with me is Mortons study on skull size and its use to justify racism. Morton conducted an extremely biased study where he found the skull size of Caucasians to be largest and North American Indian and Africans to be smallest. His study prompted many to believe that Indians and blacks were of a different species and, in a highly Christian influenced culture, that the bible was not directed at them. This implied that African and Native Americans were not destined to heaven as their Caucasian and Asiatic counterparts were. His ethnology was accepted as a way to justify racism and slavery against the Africans who were forcefully brought to the U.S. against their will for labor. In regards to the Indians, their mistreatment was justified since they were looked at as savages or a subhuman race. In this theory, it was believed that the size of one skull is the decisive factor in terms of ones mental capacities and belief system where a larger skull is most desirable. Even if skull size was an accurate way to determine intelligence, it is obviously not true that all Caucasians would have larger skulls than all blacks. There might be some Caucasians with small skulls and blacks with larger. He was selective in choosing his subjects though where he had more women for the groups that were supposedly inferior since generally, women have smaller skulls sizes than men. This produced his desired outcome. This was a landmark study because racism had existed long before this study was published. It still continues today after this study was found to be erroneous. At the time of the study though, Caucasians justified the mistreatment of other races. They were inferior and lacked the intellectual capacities so it was not immoral. It was found though that Morton only used data that supported this conclusion and rejected data that might counter his argument. It is interesting that after this study was found to be false, other eugenic studies have come out insinuating that whites were superior. (Herrnstein and Murrays The Bell Curve comes to mind as a modern example.) These studies show the way the human mind operates. It is obvious that there was a sense of guilt in the mistreatment of other races. The only way to justify these actions to God would be through science where treating an inferior group poorly would not be immoral. The inferior group would not understand this mistreatment. Mortons study also shows that the groups doing the mistreating knew that what they were doing was not right. They knew that it was not moral to forcefully remove a race and ultimately annihilate it as they did with the Native American race and on the other hand, forcefully bring another race in a country, stripping them from their families, to act as slaves. Another way that the Caucasian race showed their sense of superiority was through the assimilation of other groups. Many Native American tribes were forced into boarding schools where their language was forbidden, converted into Christianity, and forced to embrace western culture. They did not believe the Native culture to be as refined or sophisticated as theirs. This study seems absurd through the 21st century lens however it was widely accepted at the time. Racism still exists today in more subtle ways. The American Dream is supposedly attainable for all yet there are still disproportionate numbers of whites at the top and racial minorities at the bottom in terms of wealth. Success in this country is determined by factors that are biased towards the upper class Caucasian group. It is possible for other races to be successful but there are more barriers to entry. For one, racism makes some racial groups believe that they are not good enough to make it to college or top jobs in a self fulfilling prophecy. It is disheartening to think that the remnants of this study, however absurd they seem, still negatively affect the out groups today. 5) In class we discussed different cases in which scientists have cheated. There are different reasons why these scientists cheated but all are for personal gain or simplifying their studies. The types of cheating are data fabrication, selective exclusion of results, plagiarism, and ghost-writers. We see these same types of cheating in our world today whether it is in our peers, ourselves, our government, or large corporations. Comparing the case of Kammerer and the actions that resulted in the 2008 government bailout, we see two instances where data fabrication occurred. In Kammerers studies he was trying to prove that acquired traits could be passed down through heredity. Today this is known not to be true but Kammerer proved it through cheating in a study with toads and nuptial pads. The nuptial pads were acquired when toads lived and mated in an aquarium.   He claimed that the offspring of these toads who lived in aquariums and acquired the nuptial pads were born with the pads as well.   It was later found that he had actually injected the offspring with ink to imitate the nuptial pads to support his theory of heredity of acquired traits. Kammerer committed suicide and in a last note, he stood by his word that he did not commit fraud but was suspicious of someone who manipulated his study. During the financial crisis many large financial institutions were selling securities that they knew were not good investments to their clients. Selling these securities would give them money in the short term. In the long run though, they lost money and many organizations had to declare bankruptcy. They claimed that the government had to bail them out otherwise the whole countrys finances would collapse, which arguably happened anyway. The average American was defrauded into debt through the credit rating system. The ratings are used by investors to determine the risk of the credit ideally making the costs lowest for both borrowers and lenders. Financial products and investments were given high grades even if they were risky or bad investments. The low interest rates were an incentive for Americans to buy things they simply could not afford through borrowing. Often times the bankers would bet against an investment or loan that they gave a high rating to. This would give them more mo ney if the loan failed. In both cases the motives involved personal gain. In the Kammerer case, he wanted to make a landmark discovery that would put him down in history as one of the greatest scientists. He did not directly have innocent victims but could have misled the public to believe that something was possible that was not. Also, being a scientist, he should have known that future studies would be done involving his theory and would undoubtedly find his theory to be false. In the case of the large financial institutions giving bad loans and falsely rating investments, their incentive was to get more money for themselves regardless of who would suffer. The United States was the victim in this matter causing the greatest recession since the great depression. People lost their savings and homes. The perpetrators were not punished and should have been. I found the latter case to be far more problematic with fewer consequences. The financial institutions did not seem to have any sort of guilt since it was a large umbrella organization and not one single individual as in the former case. Kammamer obviously felt guilty about his actions and took his own life as a result. In that case tangible things were not taken but rather a false idea was put in the minds of the public. In the latter case, many people lost everything they had. Their careless actions caused many people depression in the aftermath. The individuals on Wall Street failed to perform their job and made the American people pay for their mistakes through their losses and in the tax dollars they used in bailing them out.

History of Germany Essay -- essays research papers

Germany, a country rich in culture and heritage, yet plagued by the fallout of World War I and World War II, has progressed to become the centerpiece of the European Union and the world’s third richest economy. The first German Empire dates back to the Roman Empire starting in the 8th century AD. During the Middle Ages the German Empire fended off many attacks against their soil from the Hungarians and the Slavs. Fighting and power struggles continued until the 1400’s, when the modern world gradually came into existence with intellectual, economic and political changes. During the late 1490’s and early 1500’s, Maximilian I put into motion his plan to reform the German Empire by creating an Imperial Supreme Court (Reichskammergericht), levying imperial taxes and increasing the power of the Imperial Diet (Reichstag) (Wikipedia). By the mid 1500’s Germany was a reforming nation with revolts, uprisings and a general division of the empire based on religious beliefs and resentment. This division of factions led to the Thirty Year’s War which ravaged Germany from 1618 to 1648. The war ended in 1648 with the signing of the Peace of Westphalia. As a result, German territory was lost to France and Sweden. In the following years, imperial power declined as states gained more power. This power struggle led to a century of resistance against German rule and persecution. The French revolution sparked a new war between France and its Eastern neighbors. In 1803 Napoleon relaunched the war against the Roman Empire and abolished almost all the smaller secular states and most of the imperial free cities (Wikipedia). The Roman Empire was formally dissolved on August 6, 1806 when the last Holy Roman Emperor Francis II resigned. At that time the Confederation of the Rhine was established under Napoleon’s protection and in 1815 Napoleon was defeated at Waterloo. Following Napoleon’s defeat, the territory of the former Roman Empire was broken into a loose union of 39 states with 35 ruling princes and 4 free cities. Germany began to be industrialized in the 19th century. In 1825 the first steamship sailed on the Rhine and in 1833 the first telegraph was constructed. Railway lines were built in 1835 and in 1866 Siemens constructed the first dynamo (Wikipedia). The industrialization led to modern warfare techniques and ultimately the nationalism, imperialist competition and mi... ...est Berlin (Wikipedia). West German Chancellor Helmut Kohl outlined a plan for the unification of the two nations on November 28, 1989. A formal union of the two political systems occurred in October, 1990. In essence, East Germany was annexed by West Germany and took on its monetary and legal systems. Currently, Germany is quite possibly the centerpiece of the European Union and a strong support of the enlargement of NATO and the EU. Germany’s military participate in multinational relief efforts and has backed the United States in Afghanistan after the terrorist attacks on 9/11. With annual exports of $900 billion, Germany is the World’s leading exporter, well ahead of the United States. Even with its tarnished past and history of war and struggles, Germany is a country that has come a long way in the last two decades with respect to its government, industry and education. Detwiler, Donald S. Germany: a Short History. Carbondale: Southern Illinois University Press, 1999. â€Å"History of Germany.† Wickipedia. 4 Aug. 2005. 28 Jul 2005 â€Å"History of Germany since 1945.† Wickipedia. 24 Jul 2005. 28 Jul 2005 K., Joseph & G., Owen. A History O’Germany. 7 Feb 2001. 28 Jul 2005

The First Person Narrative Wuthering Heights :: Free Essay Writer

The First Person Narrative Wuthering Heights In Emily Bronte's text Whuthering Heights there are various characters that exercise some form of narrative function and their roles interrelate with their versions of what happens. The novel in presented in the first person narrative throughout, with the bulk of the story being presented via three main characters; Lookwood, Nelly Dean and Isabella with other characters at time presenting there own small insights. The first-degree narrator in Emily Bronte's text Whuthering Heights is Lookwood. His voice is the first we hear from the outset of the novel and essentially the entire story consists of the contents of Lookwood's diary which e has compiled from various sources, including diary entries, the back of books, stories that Nelly Dean tells him and his own first hand experiences. Lockwood is described by Dr. Tony Miller in his tutorial on Whuthering Heights as "A complete outsider...The London man, vein, convinced of his own attractiveness, partronising to Nelly, he says 'Goodness, you are very clever for a servant!'" is essence Lookwood is portrayed as a fool and he has a very specific role to play in the text. Lookwood's primary function is to demonstrate how not to understand the extraordinary people and events in Whuthering Heights through bringing in his own assumptions about the inhabitants of Thrush Cross Grange and Whuthering Heights Lookwood fails to full understand these extremely complex characters. Look wood acts as a reminder of the specialness of the people that we meet throughout the progression of the story. Nelly Dean is the person through whom we hear the bulk of the story, she is telling Lockwood of her own experiences and the experiences of others, which

Assess the effectiveness of strategies used to manage the impacts of glacial processes

Guidance:Candidates:(i)should show knowledge and understanding of the problems arising from the impact of glacial processes and landforms on human activity or from the impact of human activities on glacial environments;(ii)should show knowledge and understanding of the strategies put in place to manage these impacts;(iii)should show an assessment of the effectiveness of the above strategies; better candidates should make an assessment of the effectiveness of the strategies discussed throughout, whereas the average candidate may only assess the strategies in passing or perhaps briefly in their conclusion.Candidates need to demonstrate their knowledge and understanding of the problems arising from the impacts of glacial processes and landforms on human activity or the impact of human activity on glacial environments. There may be a discussion not only of the nature, but also of the seriousness of the impacts.In order to assess the effectiveness of strategies adopted to deal with the im pacts, candidates will need to briefly describe the strategies. Strategies will vary depending on the glacial environment chosen. The assessment should involve an evaluation of both the positive and negative aspects of the strategies adopted in relation to the aims of the strategies implemented.Assess the effectiveness of strategies used to manage the impacts of glacial processes and landforms on Human activity.Problems arising from glacial processes and landformsStrategies used to deal with these (remember to assess +tive and -tive) Many strategies have been put in place to manage the impact of glacial processes. The types of glacial processes they would be managing range from erosional  processes Glacial processes- avalanche, ablation glacial (flooding) & fluvioglacial deposition (landslides) Landforms- pyramidal peaks, arà ªtes, troughs, hanging valleys, lakes, outwash plainIn glacial environments such as the French Alps human activity is very popular with up to 100 million to urists going for holidays each year to enjoy the winter sports available. However strategies must be put in place to control the glacial processes in order to make the area safe to minimize the negative impact on humans. The methods used include prevention and control measures by both soft and hard strategies, but are they successful?An avalanche is a type of glacial process and to deal with it strong, resistant buildings are constructed, as are avalanche barriers on the slopes and trees are planted near to pistes and woods made denser so as to break the flow as well as to hold the snow together reducing the risk of an avalanche starting. The choice of strategy is very much dependent to the nature of human activity, the density of the settlement and the impact the strategy could have on the surrounding nature.Another factor that must be considered is the frequency and intensity of the avalanche as well as the potential impacts like fatality ad damage to buildings and infrastructure. In Verbier Austria they have introduced a way to categorize areas which are at risk of avalanches by creating red and yellow zones. In the red construction of any kind is banned while in the yellow specific safety measures must be applied and a strict building code followed. This should result in buildings that will withstand avalanches, protecting the people inside, even though they will not do anything to stop an avalanche actually occurring.The town of Gà ¤ltur in Austria is predominantly a yellow zone however when the huge avalanche of 1999 struck it was during the day when people were returning the their homes so weren’t able to be protected by this strategy thus the death toll was 4000. Though a great deal of money is being invested in the various strategies, more pressure is being put on the planners, as the alpine towns are swelling thus putting themselves at further risk of avalanches as more and more trees are being cut down and the safe areas to build are almost full forcing more buildings in to the danger zones.Glaciers aren’t the only threat developing towns in the upland have to face. As the globe is going through climate change the rates of ablation in glacial areas is much higher. This is made worse by the increased popularity of the areas for tourists who access them through cars and planes, which contribute to the pollution. Furthermore activities like skiing and snowboarding damage the soil under the snow making it weaker, and young trees are damaged while older trees are removed for ski lifts or roads. These factors all accumulate in the potential danger of landslides, which can also be caused by the fluvioglacial deposition during the summer periods adding to the instability of the land.To deal with landslides, planners ensure that fragile areas are not being used to allow for the regrowth of vegetation. In resorts in the French alps the only means to get there is via train so no extra cars are present. Also codes of conduc ts are enforced to avoid young saplings from being damaged so that the soil in the future will be held together and strengthened by the presence of the roots. However, many of these strategies are there only to lessen the impact of an already present issue. They can not stop landslides from happening as they have little influence over the rate of ablation of the glacier.Rapid retreat of glaciers increases run-off, contributing to the growth of glacial lakes and the conversion of some supraglacial lakes to moraine-dammed lakes. These lakes tend to breach the weak and unstable loose moraine dam, with catastrophic impacts downstream. Strategies for predicting future glacier lake formation are important for an early planning of safety measures, The Ngozumpa Glacier project aims to study the response of glaciers to climate change and to gain data to predict hazards like lake outbursts and slope failures. Glaciers in the Himalayas are some of the most prominent glaciers to undergo shrinka ge due to global warming.In the past years there have been many glacier lake outburst floods with many more unstable lakes currently being monitored such as the Tsho Rolpa in Nepal. These unstable glaciers have engineering projects conducted on them to lower the levels and mitigate the hazards. But, these works are not only expensive but are logistically difficult due to the fragile high altitude environment. However they can be used to develop the potential of hydropower production.Another area with which Hydropower potential has been explored is using hanging valleys. These occur where the main valley has been eroded at a much higher rate than the tributary valleys. After glaciation the latter are left at a higher altitude ‘hanging’ above the main valley. Streams that flow from such tributary valleys fall steeply creating waterfalls. The kinetic energy of the water is turned into electricity. The owners of the power stations must ensure that enough water is in the str eam/river at all times to protect that habitat which can mean that no electricity is produced in the summer. I believe that many of the strategies in place to manage the impacts of glacial process and landforms on human activities are successful as we have better knowledge and technology to deal with them. Yet I do not think that they are utterly effective as they are all very expensive and the majority are to limit the impact rather then to stop it from happening in the first place.